Passive Marketing. Advertising (magazine, tv, web pages, etc., means of media) is a traditional way of passive marketing, which companies pay (and hope) to find new customers. The majority of the marketing companies still use the traditional ways.
Marketing as a social science involves market research, media planning, public relations, product pricing, distribution, customer support, sales strategy and community involvement as well as advertising.
Active Marketing. Innovative marketing, which assures to add value to both the company and customer experience.
Example. Google (Pay per Click), Barcelona (Olympics), Telefonica (IPhone)
Why is BarcelonaHi! an Active Marketing Company?
- · Companies do not make any payment to become a member.
- · BarcelonaHi! will bring physical interaction between the companies and the people of Barcelona since people are to see the BarcelonaHi! posters on the glasses of the member companies and distribution/sales points.
- · The people who buy the BarcelonaHi! Card may easily find the member company of their interest by entering BarcelonaHi.com and searching in 4 different ways including the map tool.
- · Once they enter to the private page of the member company in BarcelonaHi.com, they see a standard and simple explanation of the company as description, image, advantage and contact information of the company, which makes it easy to understand.
- · The member company may choose its own marketing strategy by giving its own interior advantages as inside marketing. A few examples could be promoting one product with another or offering certain advantages to repeating customers to retain customers. That way, BarcelonaHi! is a bridge between the companies and people of Barcelona.
- · Customers (who buy the BarcelonaHi! Card) are to buy the card knowing that they will save so much savings using the BarcelonaHi! Card in their daily lives (shops, cafes, restaurants, gyms, theaters, etc. – any type of company marketing their products)
- Internet and smart phones are becoming widely available for very reasonable prices. Within 2010, the sales of smart phones are predicted to increase 80%. Therefore, the reasonable price smart phones with free internet is a great opportunity for companies to market their products much more effectively by using innovative ways.
- · Customers do become aware of the high quality companies selected by BarcelonaHi! that otherwise they might not experience.
Hence, unlike the traditional ways, BarcelonaHi! is an innovative concept of marketing offered to the people and companies of Barcelona.
